International clothing giant Carhartt chose Teton Heritage Builders in their quest to find hard working construction professionals to photograph for their 2012 Fall men’s collection. Our guys didn’t have to think on it for too long before accepting the offer to become Carhartt models.
The construction seasons are long and rugged here in the Rocky Mountains. So to meet the demands of our job we all wear Carhartt pants, shirts, hoodies, jackets and beanies. If Carhartt makes it, you will see it on our job sites. Simply put, it is high quality gear that lasts for a long time in our work environment. We see Carhartt as an essential tool for the job. As we’ve done many times in the past, this year our employees received Carhartt jackets with the THB logo embroidered on the chest for Christmas.
We were surprised to get the phone call from Carhartt asking about our interest in being photographed for their Fall clothing line. Though we aren’t shy guys, typically we don’t jump at the opportunity to be in front of a camera. This scenario was different in that we truly believe in the product that we were being asked to represent. So our decision was pretty easy to make.
Peter and Ben met with the production crew one Montana morning and tried on various articles from their upcoming Fall clothing line. Armed to the teeth with the coolest Carhartt gear you could possibly need in the Northern Rockies, we took the Carhartt photo crew around to a few of our job sites to get some action shots. It wasn’t a big ordeal to get photos – our guys acted like it was another day on the job. We did get a few funny looks for having brand new clothing on compared to the well worn Carhartts that is the norm. We were certainly the center of attention that day!
Poking around the Carhartt website I immediately spotted Ben at the top of the Men’s clothing line page. I’m told that Peter was also featured on the website, but it has since been replaced with another photo. And word through the grapevine in Big Sky tells us that Peter was spotted in a full page Carhartt magazine ad recently. We can’t wait to see more photographs pop up throughout their advertising campaign. Let us know if you spot one of our guys in a Carhartt ad!